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Tea Insight

Why Gardenia Tea Is Becoming a New Floral Tea Category

Gardenia tea is gaining attention as buyers look for fresh floral profiles beyond traditional jasmine tea.

Gardenia tea has a fresh floral profile that can help beverage brands and private label buyers develop differentiated products. Compared with more familiar floral teas, gardenia tea gives buyers a new aroma direction for green tea bases, oolong tea bases and regional specialty products.

As consumer interest in natural floral notes grows, suppliers with flower base resources, controlled scenting and scalable production capacity can help buyers move from small samples to repeat orders with greater confidence.